JIM remained the biggest youth channel in Flanders in 2011. On average JIM reached 2,232,000 Flemish people on a monthly basis. Eye catchers were its own productions 2Hollywood, The Bro Trip and The Big Live: 168 hours of non-stop live television presented by JIM’s VJ’s. During the summer months, JIM’s VJ’s mixed with young festival-goers to bring the most up-to-date festival news in Festivalitis. JIM is a mix of fun and entertainment and wants to develop its multimedia presence more than ever and be amongst its target audience: on air, online and on event. The channel constantly keeps its finger on the pulse and investigated the world of young people in the ‘Jim Youth Lab’ last year.