For decades, Joepie has been a byword in the music world, but it means a lot more to its young audience. Tens of thousands of Flemish 12 to 18-year-olds – mainly girls – see Joepie as a true soul mate.
Joepie knows all about the interests, problems and issues facing its young readers. And Joepie is about their music, their fashion and trends. As the editorial team is so close to its readers, it can meet their expectations down to the last detail.
Joepie has two sections, separated by three posters. The first section brings the young people closer to their national and international (music) idols. So that they can chat to their friends about facts, interviews, backstage reports, and so on.
Section two perfectly reflects readers’ lives: it answers their most intimate questions, presents stories of contemporaries and all the latest trends in fashion, make-up and lifestyle. That's why teenagers look forward to Joepie each week!